The process of attracting attention or gaining website traffic is generally referred to as Social media marketing. This marketing program usually focuses on efforts to create content that captures attention inevitably and spurs readers to share it via social networking. A corporate message presumably resonates when it spreads from a third party source as opposed to brand or company itself. Therefore this marketing program results in earned media rather than paid media.
Through social media sites, individuals are encouraged to interact with one another and build relationship. When companies come on the platform created by social media, consumers interact with them. This interaction results in a personal liking from consumers for a company or brand and instills a feeling of loyalty in the potential consumers for that particular company. Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. So we see this is social media marketing which is strengthening the image of the company for set business goals.
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